Jona Lim — Founder & Director

A practice in vision, honed over a decade.

8 years shaping brand worlds across Malaysia, Southeast Asia, and beyond. Before Studio Squat, Jona worked with Pentagram and Netflix, experiences that shaped a way of seeing: of what endures, what resonates, and what falls short.

Studio Squat was founded on one simple belief:

That the most powerful brands are shaped through both instinct and process, guided by expertise that can’t be replicated.

Each project we take becomes a symphony of carefully chosen creatives, working in tandem, helmed by one direction.

The studio only takes 2 to 3 major projects each year—ideology in practice, a reflection of the standards we keep.